Since the launch of our page in February 2020. It has been experiencing a steady growth of followers and reaching 1000+ followers within the first five months upon our launch.
I mainly direct the page's creative and design direction. Helped out with the page's rebranding work with an introduction of a newly designed logo, frames for social media posting, an animated story function, and a brand release deck for Instagram.
My Initial thoughts with this page are that it is a dictionary of Cantonese slang for Hong Kong people. Therefore simplicity is key to elements positioning.
Instagram's story functions act as an important role in interacting and communicating with our followers. To give users a chance to express their thoughts, we introduced three functions - voting, idea proposing, and simple interaction. With an animated frame designed to implement these functions.
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The overall rebranding process was completed with the release of a deck of Instagram with mock-ups for users to experience our new identity.
Released on 16th July 2020.
