The campaign showcased four members of the Hong Kong, China Basketball Team, featuring both male and female players. Each athlete shared their unique goals and training approaches, offering the audience fresh perspectives on their experiences as professional basketball players.
The campaign achieved a 20% increase in new sign-ups compared to the previous year, demonstrating that organic storytelling—through the authentic experiences of Hong Kong, China Basketball Team members—not only drives sales and conversions but also strengthens brand identity.